Enterprise data foundations for retail, CPG, and regulated industry leaders who are tired of consultants who've never delivered anything at scale. We've led teams of 140+, managed $40M+ budgets, and delivered $52M in direct P&L impact. At the world's largest.
The big consultancies send you a team of graduates with a playbook they've used at every client. Six months and seven figures later, you've got a beautiful strategy deck and nothing in production. We've seen it — at Best Buy, at Walmart, at Dixons Carphone. We've cleaned it up. We don't do that.
Our flagship. We assess, architect, and build the data infrastructure your analytics and AI ambitions actually need. Cloud-native, audit-ready, and designed for scale. No shortcuts, no technical debt.
Multi-year cloud migration programs delivered on time and under budget. We've moved 300+ application portfolios off legacy infrastructure — with audit-ready governance frameworks baked in from day one.
Purpose-built AI agents that accelerate your data development lifecycle. ML feature stores, real-time inference, and agentic workflows. Not science projects — production-ready tools that ship value from day one.
We built the platform that became Walmart's Data Ventures — a standalone revenue-generating division. We know how to turn data from a cost center into a P&L line item because we've done it at $52M scale.
Privacy-by-design, GDPR, CCPA, AI ethics — we've achieved 100% compliance across 300+ application portfolios and mitigated €20M in regulatory risk. We build compliance in, not bolt it on.
Clear-eyed evaluation of where you are and where you need to be. Plus vendor rationalization that stops you overpaying — we've delivered $6M in savings through platform consolidation alone.
Directed multi-year migration from legacy on-premises infrastructure to cloud-native architecture across a 300+ application portfolio. Achieved 100% compliance through privacy-by-design frameworks and AI ethics programs. Decommissioned three legacy data environments. Built an enterprise ML feature store that reduced data latency by 99%, enabling real-time personalization at scale. Managed $32M+ budget.
Architected the data monetization strategy and platform that became the foundation for Walmart's Data Ventures division — now a standalone revenue-generating business. Led supply chain resilience during COVID-19 across 9 international markets, implementing advanced forecasting and data integration under extreme constraints. Managed 90+ direct reports and 200+ extended personnel across 6 countries with $40M+ budget.
Led enterprise data strategy serving 145,000 employees and 18 million customers. Implemented comprehensive GDPR compliance framework through enterprise data modeling and privacy-by-design principles. Secured €2M in cost savings through platform consolidation and reduced report production time by 20% through standardized data access patterns.
Designed and executed a three-year Business Intelligence transformation implementing a comprehensive Microsoft BI solution for 36,000 employees. Established a strategic BI team in Czech Republic achieving 40% reduction in operational costs. Managed 50+ person department spanning three countries with full P&L accountability.
Directed data operations within regulated financial services, modernizing MI infrastructure while maintaining audit-aligned controls. Developed enterprise performance reporting that transformed the organization from spending 80% of time on report production to 80% on strategic analysis and actionable insights.
Currently leading AI & Data Go-To-Market practice across retail and CPG verticals in North America and Europe. Led due diligence on 50+ global data companies, evaluating architecture, compliance, and talent to identify acquisition targets. Managing cross-functional team of 100+ professionals. Architecting next-generation agentic data development lifecycle frameworks.
Lara Soave-Swinburn is an enterprise data leader with 15+ years driving transformation across regulated industries including retail, financial services, and telecommunications. She's led teams of 140+ across Fortune 100 organizations with budgets exceeding $40M.
From pioneering the data monetization platform that became Walmart's Data Ventures division ($52M P&L impact in 18 months) to leading Best Buy's entire data engineering organization through a multi-year cloud modernization delivering $6M in annual savings — Lara has consistently delivered where others have stalled.
Her career spans both sides of the Atlantic: Tesco Bank, T-Mobile, and Dixons Carphone in the UK, then ASDA, Walmart International, Best Buy, and HCL Technologies in the US. ItsAllAboutTheData was born from a simple frustration: too many companies over-promise and under-deliver. This is the antidote — a lean, AI-augmented consultancy that brings Fortune 100 execution capability to every engagement.
You work directly with senior people who've delivered at scale. We don't send graduates to learn on your dime.
We practice what we preach. Our internal operations run on AI agents — keeping us lean, fast, and focused on delivery, not overhead.
Our engagements are scoped to outcomes, not timesheets. We succeed when you succeed, and we move on when the work is done.
We don't generalize. We go deep where we have unmatched experience — the complex, high-velocity data environments of retail and consumer goods.
No pitch deck. No discovery phase that goes nowhere. Just a straight conversation about your data challenges and whether we're the right fit.